Kwality Wall's
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| Company type | Subsidiary |
|---|---|
| Industry | Food |
| Founded | 1956 |
| Headquarters | Mumbai, Maharashtra, India |
| Products | Frozen Desserts |
| Parent | Hindustan Unilever Limited |
| Website | kwalitywalls |
Kwality Wall's is an Indian multinational frozen desserts brand owned by the Indian consumer goods company Hindustan Unilever. It is a major producer and distributor of frozen dessert products in India, Bangladesh, Bhutan, Brunei, Myanmar, Nepal, Sri Lanka, Thailand, Singapore and Malaysia. In Pakistan and Bangladesh, it's called only as "Wall's".
History
[edit]Kwality Wall's is a company of Hindustan Unilever,[1] the arm of Unilever in India. It is an amalgamated brand name created out of two previously separate independent companies that Unilever took over: Kwality of India and Wall's of United Kingdom.
Kwality, the original Indian company, was founded in 1956, and was the first in the region to import machinery for the mass production and sale of ice cream on a commercial scale. In 1995, in view of the growth potential of the frozen confections market, Kwality entered into an agreement with Lever, and has since been known by its current umbrella name. At the same time, other brands acquired by Hindustan Unilever, such as Gaylord-Milkfood, were phased out in favour of promoting the Kwality Wall's brand. This arrangement allows for local production and sale of Wall's products that are popular in its home market, such as the Cornetto cone, and to create local variations on others, such as the Feast Jaljeera Blast. Kwality Wall's was ranked 464th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kwality Wall's was ranked 632nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kwality Wall's was ranked 382nd among India's most trusted brands.[2]
In August 2013, Kwality Wall's extended to Bangladesh, Bhutan, Brunei and Nepal.
Logo
[edit]The logo used for Kwality Wall's is a slight variation from that used by the other Heartbrand products, in that there are two distinct hearts in the Kwality Wall’s logo (with the inner heart being closed but the outer heart having a gap), rather than a single stroke forming both hearts.[3] The original Heartbrand logo is used on the Kwality Wall's India website,[4] but the logo variant is used on products.[5][6]
See also
[edit]References
[edit]- ^ "Kwality Wall's hits Rs 1000 crore mark". www.telegraphindia.com. Retrieved 12 October 2022.
- ^ "India's Most Trusted Brands 2014". Trust Research Advisory. Archived from the original on 2 May 2015.
- ^ "Kwality Wall's | Unilever". Hindustan Unilever Limited. Retrieved 30 June 2024.
- ^ "Welcome to Kwality Wall's! | Kwality Wall's India". Kwality Wall's India. Retrieved 30 June 2024.
- ^ https://www.kwalitywalls.in/p/divine-chocolate.html/08901030513374 [bare URL]
- ^ https://www.kwalitywalls.in/p/darkly-divine-chocolate-sensation.html/08901030735325 [bare URL]
External links
[edit]- Kwality Wall's at Hindustan Lever Limited
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[[Category:Indian companies established in 1800 ]]
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